Friday, August 22, 2014

Corona Sunset Beach Festival


The weekend past marked the first ever Corona Sunset Beach Festival that was held on Toronto Island.  Despite the gloomy weather this festival marked a monumental shift to festival life and music culture in the city.  ID&T was successful at bringing a unique and cultivating experience to the scene in Toronto by combining properly placed talent across music genres to create a truly engulfing experience.   From the ferry to the island, the precisely placed flags visualized the wind, to the rigid wooden skids that made up the stage and various structures – this is what we want in a festival.

Forget who is headlining! Which act is on next? The experience was that moment. All the performers, DJs or bands had your command.  That’s right I mentioned a band at an electronic music festival. Thievery Corporation really stole the show for me and many around me.  You could feel the energy around as the performers funkily strutted their hip-hop, reggae, and Indian influenced flair.  I vividly recall the limit less of age groups surrounding me enjoying the experience, there was a sense of release and acceptance; were we even in Toronto? It felt more like the White Island.

It was equally admirable to hear the funky grooves of Casjmere. Not only did he sound great, I couldn’t help but feel the joy of the giant smile that he wore while his MC complimented his excellence.  The closing DJ Moby.  If you have seen him before or if this was your first time – what an experience. He is a legend and he consciously prepared a “festival set” and made it into a journey. It is a journey that he is on with you.  His energy, his movements, his stances expressing his dedication to you and to the music.
I want to thank Corona and ID&T for opening up this experience to me and reinstating the reasoning for a gathering of the masses.  To share and extend that positive energy, the smiles and the dancing.



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