Fool's Gold Day Off - Toronto Edition

Photo: via The Bass Collective

Fool’s Gold record label, founded by Kanye West and Canada’s own A-trak, is one of the many record label companies launching a festival pulling from its talent along with special guests. Rightfully so, A-Trak  is one of the few DJ’s that you really get the sense that he is really Djing, connecting with the crowd, before, during and after shows. Successful, driven and ever so humble. Compile that with support from his crew: Danny Brown, Thugli, Nick Catchdubs, Le1f, LUNICE, Tommy Kruise, High Klassified, and Sleepy Tom you have a serious party on your hand.

The event was supposed to be hosted at Sherbourne Common but got switched about a week before the event to Muzik Pool Bar.  Lots of negative comments came about from the switch but looking back at the turn out of people, I think it was fitting as the common’s would have been awkwardly vacant.  All in all I believe that the venue was fitting, drink prices were what you would expect from a “festival” and there was loads of waiting staff and bartenders available.

The festival was fun and I really enjoyed the performances from Thugli, High Klassified, Le1f and A-trak. Was it one of the better events of the summer? Not particularly and that was a little concerning as I would have expected something more from A-Trak. The change of venue, running the party from 12:00-20:00, poor turnout combined with the fairly inconsistent weather really hurt this event. There was just something that said, this event was quickly thrown together.  I hate to be hard on them, as it was only their second event under the Day off name, but it was lacking the energy I anticipated.

I do look forward to them bringing this event back next year; maybe even in collaboration with other labels such as Mad Decent or Dirty Bird and really make it an all day and night party.